20多年前,贝索斯辞去高薪工作,在自家车库创办了亚马逊。如今,亚马逊从销售纸质书的网站,一跃成为全球市值排行前五的科技公司。 增长2000倍,拥有约130万名员工的亚马逊,如何永葆创业第一天的活力?它是如何留住客户,又是如何布局未来的? 本书通过讲述亚马逊的成长历程,解读24封股东信,剖析贝索斯的亚马逊经营哲学。既是快速了解亚马逊的“工具书”,又是给管理者、创业者的启示录。
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