PBS Idea Channel Season 1 Episode 45 Do Knock-Offs Prove the Value of a Brand? 2012

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Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes".

Released: 2013-03-13
Runtime : 60 minutes
Genre :
Stars : Mike Rugnetta
Director :

0. PLEASE DELETE THIS EPISODE

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